Category Archives: THEORY

Any speculation on the subjects that clarify the designers practice. May be internal or external reference.

Semper, Gottfried: Der Stil in den technischen und tektonischen Künsten oder praktische Ästhetik: ein Handbuch für Techniker, Künstler und Kunstfreunde Band 2: Keramik, Tektonik, Stereotomie, Metallotechnik für sich betrachtet und in Beziehung zur Baukunst München, 1863 C 4766-A : 2

 

Semper, Gottfried: Der Stil in den technischen und tektonischen Künsten oder praktische Ästhetik: ein Handbuch für Techniker, Künstler und Kunstfreunde Band 2: Keramik, Tektonik, Stereotomie, Metallotechnik für sich betrachtet und in Beziehung zur Baukunst München, 1863 C 4766-A : 2.

Semper – El Estilo: Carpintería de madera, aspectos técnicos

La construcción de barras, en madera

Es característico de nuestra época maderil que en la arquitectura entienda mejor al estilo de la madera y a veces produzca en él obras verdaderamente notables, mientras nuestro arte monumental revela un grado de limitación y desorientación sin precedentes. Este fenómeno se explica por sí mismo, ya que el tipo de arquitectura que consiste en el tratamiento decorativo de las construcciones de madera, que tuvo oportunidad de desarrollarse en los edificios livianos y de grandes luces de la industria y de los ferrocarriles, es en principio estrictamente no monumental.

Semper – El Estilo: Carpintería de madera, aspectos técnicos.

Curso de CAD-CAM sobre Alberto Durero

Dürer Temario

Article on Design for Manufacturability.

Design for manufacturability is the process of proactively designing products to (1) optimize all the manufacturing functions: fabrication, assembly, test, procurement, shipping, delivery, service, and repair, and (2) assure the best cost, quality, reliability, regulatory compliance, safety, time-to-market, and customer satisfaction.

Article on Design for Manufacturability..

Beyond Mass Customization – B. Joseph Pine II – The Conversation – Harvard Business Review

Let me tell you a secret for creating the customer-focused organization: focus on the customer! That may sound tautological or even trite, but it has real meaning, because most so-called customer-focused organizations do nothing of the kind. Rather, they focus on markets (anonymous agglomerations of customers) rather than on any real, living, breathing individual customer.
Most recognize that there are no truly mass markets any more. But we must go beyond looking at market segments and niches to embracing the truism that every customer is his own market. Every customer deserves to have exactly what he wants at a price he’s willing to pay, and companies must make that happen in a way that makes them money.

Beyond Mass Customization – B. Joseph Pine II – The Conversation – Harvard Business Review.

Mass Customization Insights from Prof. Pine

Why is it that we hear about so many big companies that fail at trying mass customization?

Prof. Pine: It’s really a mindset issue. Big corporations want to produce as much as possible, at a cost as low as possible. They often don’t believe that it will be as big of a market, even if they do it, it’s often just a sideline. There are positive examples as well of course, like Lenscrafters. Automobile companies in the US are also picking up on it. While they’ve offered the option to configure your car for a long time now, they also discouraged customers from using it. As BMW makes strides in that are, more car makers will need to follow suit.

via Mass Customization – Mass Customization Insights from Prof. Pine.

Personalization versus Mass Customization — A review of the definitions – Mass Customization

The starting point for mass customization and personalization fundamentally is the same: To turn customers’ heterogeneous needs into a competitive advantage. Or, as Bas Possen, a Dutch mass customization pioneer states his as the vision of his company (customax.com): “In general, too little use is made of the advantage that all people are different.”

via Term wars: Personalization versus Mass Customization — A review of the definitions – Mass Customization & Open Innovation News.

Pattern Recognition

A decade of digital change has made ‘metamorphosis’ a keyword in our visual culture. The forms produced by mechanical technologies are fixed, stable and solid; those produced by electronic technologies are evanescent and mercurial. They change and morph relentlessly – sometimes by choice, sometimes by chance. This epistemic difference between forms of the mechanical universe and forms of the digital universe is inherent in the two technologies: the mechanical world produces objects; the electronic world produces sequences of numbers, which in turn generate objects.

by Mario Carpo

ARCH’IT extended play / Pattern Recognition.

Tragkonstruktion | Radiolaria

generate tesselate fabricate

Tragkonstruktion | Radiolaria.

Axel Kilian « Scriptedbypurpose

Axel Kilian « Scriptedbypurpose.